29 Sep Schedule automatic email marketing campaigns in Office 365
We are glad to let you know that CodeTwo Email Signatures for Office 365 – our reliable and secure solution for central email signatures management in Exchange Online – has gained a new functionality, which allows you to automatically run and stop specific rules at the exact time. This is possible thanks to the Scheduler feature where you can define very precise activity periods for all or selected email signature rules.
You will especially appreciate the Scheduler option if your company runs email marketing campaigns planned ahead. With its flexible time range settings, you can easily organize your campaigns to start and end automatically when the right time comes. What’s more, you can set up different activity periods for different email signature rules, which is especially useful when planning multiple email marketing campaigns in advance.
Easily schedule email marketing campaigns
With just a few clicks, you can set up activity time ranges for your email marketing campaigns created in CodeTwo Email Signatures for Office 365. For this purpose, open the Manage Signatures App, select a rule that you want to activate at the scheduled time and then go to the Options tab. In the Options tab, turn the Scheduler on and then click the Schedule… button:
Now you can define the exact dates when the rule should start and stop inserting email signatures. You can even set up specific hours and minutes of rule activity periods, decide whether the rule should run repeatedly every day, week or month, or if it should run continuously between specific dates. By setting up a specific End date (campaign can be set with no end date as well), you can control how long your email marketing campaign should be active.
You can also define custom activity time ranges to better suit your email marketing campaign requirements:
That’s it. Now you can repeat these steps for every rule that adds your email signatures and be sure that they will run automatically at the scheduled time. The application will also show you which rules that have the scheduler option enabled are currently active or inactive.
Note: If the scheduled rule is inactive, it means that its activity time has not come yet. Once the exact date comes, the rule will start automatically and will be active until the specified end date.
Use different marketing banners for different occasions
With the scheduler feature, you have a great chance to deliver perfectly tailored marketing banners in the perfect timing to a carefully selected group of users. Various email signature rules with different banners for different occasions where you inform about e.g. new product offerings, winter sale or company address change will help your company better communicate with the recipients.
What’s more, you can even add special tags to links to track and measure your email marketing campaign results. The knowledge of how successful particular campaign is can be helpful when planning future marketing actions. For data analysis, you can use one of the popular web platforms – Google Analytics.